To date I’ve got experience of setting up, administering and running a few eCommerce packages but only recently have I found one that I can truly recommend.
I now use Shopify for all my eCommerce websites. I think it’s the best package available for me and my clients and I want to go through the reasons for this in more detail.
The Importance of Conversion
I will use the term ‘conversion’ several times through this post. In this context it means pretty much the same as traditional retail. I.e. the measure of how many people come into your shop vs how many people buy something. On the web it’s how many sales your site makes against how many people look at it. I know it sounds fairly obvious but the number one aim of every eCommerce site is to keep this percentage as high as possible, maximising the return you get from your website. Something that can be overlooked if not monitored and investigated.
The developers of Shopify have made their software with designers in mind from the ground up. The way it’s built means I can concentrate on making my clients the best online experience I can. Almost everything can be customised which means everything can be tailored exactly to your (and your visitors’) needs.
Benefits to you and your Business
Having a great looking and functional shop front is one thing but making the most of it to really benefit your business is another.
The ‘backend’, or the bit that only the owner sees (think manager’s office at the back of the shop) is really intuitive and easy to use.
The first page you will see when you log in contains everything you need to see immediately. There’s a feed of recent activity including new orders, new products and other activity. There’s also visitor statistics which help you keep track of your conversion rates.
The orders section is fairly typical of many eCommerce systems in that it gives you a list of orders and what stage they’re at. One type of “order” that can be crucial to a business owner is abandoned carts. These can be critical in improving your conversion because they can give you an insight into people who start an order but never complete it. You can get in touch with these people and find out why they abandoned and see whether you can assist them with their order. Not only does this bring a more human experience to your site, it’s also a great way of getting feedback on customer experiences and find ways in which we can improve it and keep increasing that ever-important conversion. You may find that simply sending a quick email to “cart abandoners” can dramatically improve your business perception and sales.
Products and Categories
Well presented product information in logical categories are THE most important aspect to a successful website, above even the design.
By thinking clearly about how you organise your products on your site will help visitors find what they want. Shopify’s “Collections” and tags helps by giving website owners a few ways of doing this. “Collections” are basically the main categories and sub-categories for products, as you find on all other systems.
Tagging is another great way of organising your products. Tags are single words (or at most a couple) that help describe the product. Think “blue”, “16GB” etc. You can add as many tags as you like to each product. The magic happens when you’re consistent with these tags allowing visitors to narrow down the list even further to find their products.
The most interesting feature is Smart Collections. In short a Smart Collection will look at every product in the list to see if it meets certain criteria, if it does, it includes it in the collection. Very powerful and makes promoting special offers, new products or practically anything you may want to draw attention to dead simple.
So, how does all this help the people trying to sell things online…?
- I can be more creative and provide your visitors with a quality experience
- A smart way of reviewing Orders, placed or not
- You can keep an eye on your site’s performance at a glance
- Keeping your products, prices and promotions up-to-date is very easy
And, the best until last…
All this starts from $24 per month (approximately £15 at time of writing) plus design fees.
What are you waiting for?
Whether you’re just starting out or want to find ways to improve your eCommerce performance, I can help. Drop me a line and tell me about your business.